Typography is by far the most important skill in Graphic Design and Branding.
It is how we express, seduce, influence and inform with words.
It is that which separates the juniors from the seniors.
The most valuable and complicated skill. Kind of like the violin!
And therefore where every developing designer should focus their attention.
I am...
Ali, a full-time creative strategist for a branding agency in London.
Although my day-to-day life now is more strategy than design,
I still design every day.
For print. For screen.
And everything in between.
Of it all—Typography is my enduring love.
I’m working on two courses.
I wanted them to be done by 2024, but life gets in the way sometimes.
So I’m aiming for Spring 2025 instead.
1. Introduction to Typography.
If you are not a designer but need the essential knowledge, language and skills.
If you want to be able to handle yourself in an increasingly competitive visual world.
Either to feel confident enough to create something by your own hands.
Or at the very least to communicate better with designers.
2. Typography Mastery.
The direct transmission of everything I’ve ever learned in my near-decade of obsession.
The full set of core, intermediate, advanced++ skills,
To take you from wherever you are in your journey to the upper echelons of typography.
With full confidence in your skills for whatever challenge comes your way.
If you’re interested in these,
Or working together, or just saying hello (don’t be shy),
Contact me here.
Other bits
26.3.24: Figma link